การพัฒนาระบบบัญชี การสร้างแบรนด์และส่วนประสมทางการตลาดผลิตภัณฑ์หนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) อำเภอแม่ริม จังหวัดเชียงใหม่

Abstract

This Participatory Action Research (PAR) aimed to study and develop the existing Hmong household and cost accounting making them more suitable. Moreover, this research designed to establish brand of Hmong product and to progress a marketing strategy that is proper to the Hmong community's product. The study instrument for data collection were questionnaire and the sub-projects. Statistical analysis was frequency, percentage, and means. The result showed that this group has known household accounting from Community Development Office. Many people of this group did not record their transactions. Because they felt frighteningly from the less revenue and the high expense. The new Hmong household accounting at Mae Sa Mai Mae Rim District Chiang Mai include adding of summary revenue and summary expense in daily and in monthly. In addition, this group has separated cost account from other expense. The new Hmong cost accounting at Mae Sa Mai Mae Rim District Chiang Mai include adding of revenue cost other expense and cash balance. The brand of Hmong product was “Doi Pha Klong”. Moreover, Doi Pha Klong is a famous mountain of Mae Sa Mai Mae Rim District Chiang Mai for along time. In addition, The proper Marketing Strategies will bring modern knowledge of Marketing 4.0 strategies that focuses on the use of social media and traceability, combined with the emotional benefit and functional benefit of the product, to increase in sales volumes and create value added to the product. While continuing with conserving and inheritance wisdom of Hmong community product.