แนวทางการส่งเสริมอัตลักษณ์พื้นถิ่นเพื่อการท่องเที่ยวเชิงวัฒนธรรมของ ย่านตลาดอาหารกลางคืนในเขตคูเมืองเก่า จังหวัดเชียงใหม่

Abstract

Night food market is the city life space that respond to the way of life of locals and tourists in the city. The research aims to establish a way to promote the identity of local Thai night food market for tourism. Research studies take the framework of multiple theories of environment study and vernacular identity, to find the local identity of space and apply the conceptual framework of environmental design, community tourism and conservation, to find ways to conserve and promote the neighborhood. The research methods used a qualitative survey, participatory observations and in-depth interviews with focused groups on the topic of physical, economic and social, to raise awareness and find ways to promote local identity of the night market in the old city areas. The results of the study found four components of the local identity there are 1) Physical evolution of the area, 2) Layout of space, 3) Internal trade activities, and 4) Social relations. The process of promoting local identity there must be an activity to stimulate consciousness through a participatory process. Summarize the issues from participation in the design to promote Local identity in 5 issues: 1) Increase recreation area, 2) Increase connection way, 3) Establish utility connection points, 4) Increase green area, and 5) Use of local materials. Discussion found that Kad-Chang-Phueak night food market has an opportunity to develop local identity promotion. Related to Urban economy, Urban lifestyle and the cultural heritage area of Chiang Mai Old City, which is an important factor for development and ecotourism. However, the government should create a management policy based on community participation. For efficient management of urban areas.