การจัดการความรู้เพื่อพัฒนาการออกแบบผลิตภัณฑ์ และวิเคราะห์ศักยภาพธุรกิจชุมชน ตำบลเชิงดอย ตำบลตลาดขวัญ อำเภอดอยสะเก็ด จังหวัดเชียงใหม่

Abstract

The purposes of this research aim to study the community’s need about product and community’s potential development, to study product pattern concerning with concept, design methods, manufacturing procedure, local wisdom, attitude, environment, natural capital affecting to product pattern including knowledge management on community’s product development by design experts. Also, it is to provide the knowledge management to analyze the potential of marketing, manufacturing and community business operation on self-sufficiency economy basis by His Majesty the King Rama IX for sustainable life quality and community business development with knowledge management process and utilization of Qualitative Research and Participatory Action Research. The research samples are as follows; 1) soybean and sesame drinking products, 2) instant drink products, 3) coconut-milk caramel products by food processing group in Ban Nhong Bua Phra Chao Luang, 4) processed herbal-heat products, 5) rope keychain products by Saen Ha Partnership Limited, 6) transformed hill-tribal cloth products from Nueng Siam Cushion Store, hand-woven handicraft products, 9) preserved-egg products from Ban Bor Hin group, and 9) herbal-heat, herbal tea, and paper flower products by senior groups. According to the study, it was found that the community needs to improve the products and potential within their group in order to develop knowledge and expertise in manufacturing and designing their further products. Also, for the study on product pattern and design method, the community business groups design and develop their products by giving opinion as the group president will be in charge of supervising the manufacturing and designing. On, manufacturing process, it is performed by instructing procedures from group president to members. After that, members will instruct to other members. On, community product knowledge management process and potential of management, marketing, manufacturing, and operating, it was found that after being instructed for variety of knowledge from researchers and lecturers including knowledge exchanging session, community business groups have become more prepared to improve themselves and to perform with better effectiveness. Also, they are able to apply self-sufficiency economy concept for their business, operations and community business for sustainability. Regarding to the research suggestions, the government should solve current economic problems caused by global economic crisis and unstable political situations which affect to government’s operations and policies. Moreover, people should be able to access to the government’s service for receiving assistance according to proposed policies in order to reduce the difference between rich and poor people. On educational section or researchers who wish to continue this research; 1) the research utilizing knowledge management process for community knowledge must be performed, and 2) the research to catch up with the result and evaluate the development of community product design must be conducted as well.