โครงการบูรณาการ การจัดการเรียนรู้การสื่อสารชุมชน แบบมีส่วนร่วมเพื่อพัฒนาเศรษฐกิจและสังคม ของท้องถิ่น จังหวัดชียงใหม่

Abstract

Learning management for the participation of community communication to develop economic and social of local communities in Chiang Mai has the objective to create and develop public relations in Chiang Mai local communities by arranging the learning management of mass communication and technological media of local communities. The target group is 42 sub-districts administrative organizations from 18 districts in Chiang Mai joining in this project. Participatory action research among local public relations for producing media was held to motivate and develop 4 social and economic development plans; economic, agriculture, tourism, social, education, hygienic and environment. The guideline to arrange the learning management started from creating 9 local public relations, young public relation researchers from Chiang Mai Rajabhat University, in order to promote learning with local communities in order to produce information to publicize their own communities. The study was that local communities can learn to produce media to motivate and develop 4 economic and social plans consisting of 17 pieces of mass media work to promote the development of economic, agriculture and tourism, 14 pieces of mass media work to promote in social; 6 pieces of mass media to promote in education and 5 pieces of mass media work to promote in hygienic and environment. All of these mass media are broadcasted in the television of Thailand Channel 11, Chiang Mai from September 2008 to November 2008. This public relation make people know the direction to develop economic and social of their own communities and motivate them to take part in the local communities’ development.