การจัดการความรู้เพื่อพัฒนาการออกแบบผลิตภัณฑ์ และวิเคราะห์ศักยภาพธุรกิจชุมชน ตำบลแม่คือ ตำบลลวงใต้ ตำบลสันปูเลย ตำบลป่าเมี่ยงและตำบลแม่ฮ้อยเงิน อำเภอดอยสะเก็ด จังหวัดเชียงใหม่

Abstract

The purposes of this research aim to study the community’s need about product and community’s potential development, to study product pattern concerning with concept, design methods, manufacturing procedure, local wisdom, attitude, environment, natural capital affecting to product pattern including knowledge management on community’s product development by design experts. Also, it is to provide the knowledge management to analyze the potential of marketing, manufacturing and community business operation on self-sufficiency economy basis by HM the King for sustainable life quality and community business development with knowledge management process and utilization of Qualitative Research and Participatory Action Research. The sample groups of this research are; 1) processed herbal products from instant herbal drink product group, 2) lamp & lantern, fan and mobile umbrella products from Ratpracha state-enterprises community group, 3) hill tribal bag products, 4) lacquer ware and golden fish products from lacquer ware handicraft product group, 5) bamboo tray products from bamboo handicraft group, 6) herbal Thong Muan dessert products from Thai herbal product group, and 7) wooden box related products and products from Jai Nang Store. According to the study, it was found that the community needs to improve the products and potential within their group in order to develop knowledge and expertise in manufacturing and designing their further products. Also, for the study on product pattern and design method, the community business groups design and develop their products by exchanging their own opinions as the group president will be in charge of supervising the manufacturing and designing process. On, manufacturing process, it is performed by instructing procedures from group president to members. After that, members will instruct to other members. On, community product knowledge management process and potential of management, marketing, manufacturing, and operating, it was found that after being instructed for variety of knowledge from researchers and lecturers including knowledge exchanging session, community business groups have become more prepared to improve the groups and to perform with better effectiveness. Also, they are able to apply self-sufficiency economy concept for their business, operations and community business for sustainability. For the suggestion of this research, the government must solve current economic problem in order to restore the people’s liquidity that will result in more local handicraft product purchasing needs and to realize the value and significance of local wisdom and products. Moreover, the government should provide financial support or new knowledge of modern manufacturing process and provide supporting market for more products in order to support and promote the entrepreneurs’ business that will lead to domestic income spread. This will become the important basis for the domestic economy.