การศึกษาปัจจัยการยอมรับระบบอีเลิร์นนิงของนักศึกษาและอาจารย์ มหาวิทยาลัยราชภัฏเชียงใหม่

Abstract

The purpose of the research aims to find factor on the adoption of E-learning system by lecturers and students for Chiang Mai Rajabhat University. In this research has been applied conceptual framework base on Unified theory of acceptance and use of technology (UTAUT). Data, collected by quota sampling method from 700 samples of students and 225 samples of lecturers. The research tool is questionnaire survey to achieve the research objectives, using Cronbach method, alpha coefficient was used to analyze the quality reliability of the questionnaire. The statistics used in this research for data analysis are include average, percentage, standard deviation and multiple linear regression analysis. The results of student to finding impact factor on the adoption of E-learning system are Factors of perceived benefits, Factors of entertainment applications, Factors of empathy, Factors of technical support and factors of expectations in the effort. Also found that, the influence of personal factors on the adoption of e-learning system by students with significant 0.01 is level of academic year. The results of lecturers to finding impact factor on the adoption of E-learning system are follows: Factors of entertainment applications, Factors of technical support, Factors of empathy, Factors of publicity, Factors of training, Factors of facilities in use, Factors of perceived benefits and factors of motivation. Also found that, the influence of personal factors on the adoption of e-learning system by lecturers with significant 0.01 are faculty, experience and gender.