การจัดการความรู้เพื่อพัฒนาการออกแบบผลิตภัณฑ์ และวิเคราะห์ศักยภาพธุรกิจชุมชน ตำบลตลาดใหญ่ และตำบลสำราญราษฎร์ อำเภอดอยสะเก็ด จังหวัดเชียงใหม่

Abstract

The purposes of this research aim to study the community’s need about product and community’s potential development, to study product pattern concerning with concept, design methods, manufacturing procedure, local wisdom, attitude, environment, natural capital affecting to product pattern including knowledge management on community’s product development by design experts. Also, it is to provide the knowledge management to analyze the potential of marketing, manufacturing and community business operation on self-sufficiency economy basis by His Majesty the King Rama IX for sustainable life quality and community business development with knowledge management process and utilization of Qualitative Research and Participatory Action Research. The research samples are as follows; 1) Thai cloth and ornament products of Wong Duan Thai Cloth and Ornament group, 2) minced meat chili of Ban Mae Ka Nua processed agricultural group, 3) processed wooden products from Punna Wood product group, 4) shampoo and conditioner products from Ban Chong Tai herbal product group, 5) red chili paste products of Ban San Ton Muang Nua, 6) lacquer ware, carved wood and carved soap products from Ming Mai Muang Nua product group, 7) mulberry paper and cowboy hat products, 8) Thai dessert from Pa Kham Kanom Thai product group, and 9) genuine silver ornament product group. According to the study, it was found that the community needs to improve the products and potential within their group in order to develop knowledge and expertise in manufacturing and designing their further products. Also, for the study on product pattern and design method, the community business groups design and develop their products by working as small industry as the group president will be in charge of supervising the manufacturing and designing. On, manufacturing process, it is performed by instructing procedures from group president to members. After that, members will instruct to other members. On, community product knowledge management process and potential of management, marketing, manufacturing, and operating, it was found that after being instructed for variety of knowledge from researchers and lecturers including knowledge exchanging session, community business groups have become more prepared to improve themselves and to perform with better effectiveness. Also, they are able to apply self-sufficiency economy concept for their business, operations and community business for sustainability. Regarding to the research suggestions, the marketing training program must be conducted by providing product distribution channels for community business groups and publicizing and promoting local products and supporting providing training programs to improve expertise for better manufacturing quality which meets the markets’ needs. Also, the training program and knowledge providing process must be conducted for community business groups to realize the value and importance of living together and participation to form strength among entrepreneurs. However, the government should solve current economic problems caused by global economic crisis and unstable political situations which affect to government’s operations and policies. Moreover, people should be able to access to the government’s service for receiving assistance according to proposed policies in order to reduce the difference between rich and poor people.