ปัจจัยที่มีอิทธิพลต่อการปรับเปลี่ยนกระบวนทัศน์วัฒนธรรมและค่านิยม ในการปฏิบัติงานของบุคลากรในมหาวิทยาลัยราชภัฏเชียงใหม่

Abstract

This research aimed at studying 1) the opinion of the paradigm shift, cultural and value in performance of personnel in Chiang Mai Rajabhat university, 2) the relation between personal, competency, self - efficacy and satisfaction with the paradigm shift , cultural and value in performance of personnel in Chiang Mai Rajabhat university and 3) analyzing the factors affecting of the paradigm shift, cultural and value in performance of personnel in Chiang Mai Rajabhat university. The samples for this study were 416 persons. The statistics were used for data analysis were percentage, arithmetic mean , standard deviation , t- Test , F-test, multiple Comparison with Scheffe , inter correlation and multiple regression analysis . The research results were as follows:- 1. The opinions with competency, self – efficacy, satisfaction to the paradigm shift , culture , and value in performance Chiang Mai Rajabhat University were at a high level . 2. The inter correlation between personnel , competency self-efficacy , satisfaction to paradigm shift, culture and value in performance of personnel find out :- 2.1 The opinions to paradigm shift, culture, and value to classify with sex, age, position and education are not significant. 2.2 The opinions to paradigm shift,, culture, and value of the samples to classify with work experience has significant at 0.5 is work experience over 30 years. 3. Factor affecting to paradigm shift, cultural , value in performance of personnel in Chiang Mai Rajabhat university have 8 variables to classify with affective to paradigm shift, culture and value in performance were 1) core competency 2) self – efficacy 3) core competency 4) satisfaction with relationship with peers 5) satisfaction with working atmosphere 6) satisfaction with job description 7) education performance 8) work experience 16 – 20 years.